Media Monitoring Report: The Low Emission and Climate Resilient Development (LECRD) Project: Volume and Quality of Media Coverage of Climate Change and El Niño related Disasters in Kenya

Media Monitoring Report: The Low Emission and Climate Resilient Development (LECRD) Project: Volume and Quality of Media Coverage of Climate Change and El Niño related Disasters in Kenya

Media play a crucial role in mitigation of risks that come with natural disasters like El Niño. Citizens rely on the media for public education, early warning, evacuation, and coordination of  post-disaster relief. Media is inextricably entwined with disasters and hazard mitigation. Electronic and print media often cover natural disasters and significantly affect how and what the public learns about and perceives natural hazards. Improving the linkages between media and disaster-mitigation practitioners can therefore prepare the public to act promptly on warnings and in the process, help to mitigate disasters.  This can also accelerate the shift of the societal emphasis from post-disaster relief toward pre-disaster initiatives.

This report examines the experiences, perceptions and recommendations of sampled professional journalists and an extensive content analysis of the media coverage of the disasters and climate change in Kenya. The aim of the report was to establish a basic understanding of the challenges that the media faces in reporting disasters and climate change issues in Kenya.

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