Visualizing information for advocacy: an introduction to information design

Visualizing information for advocacy: an introduction to information design

How information design can help advocacy campaigning

Part of an advocacy campaign will involve collecting information and evidence to demonstrate the need for change. Information design which uses pictures, symbols, colours and words to communicate ideas, illustrate information and express relationships visually, can be an effective way of shaping understanding and clarifying meaning.

This manual offers an introduction to information design. It is intended to provide NGOs with a useful and powerful tool for advocacy and research and is divided into two parts a) an overview of information design and how it can be used for social change and b) basic principles, tips and advice to get started

Some of the ways information design can be used include: 

  • telling your story to varying audiences 
  • analysing data 
  • analysing relationships of power and illustrating social networks 
  • showing influence and causality 
  • showing the flow of a process, illustrating abstract ideas, giving structure to apparently chaotic ideas
  1. How good is this research?

    Assessing the quality of research can be a tricky business. This blog from our editor offers some tools and tips.