Engaging with the media: a companion to the Advocacy Toolkit for influencing the post-2015 development agenda

Engaging with the media: a companion to the Advocacy Toolkit for influencing the post-2015 development agenda

As part of the Sustainable Development 2015 (SD2015) programme, this guide is for anyone who is working in the sustainable development sector and on the post-2015 development agenda: NGOs, CSOs, charities, private sector, governmental organisations or any other stakeholder group that might engage with the media. The media guide provides advice and guidance on how to target your messages for broadcast, press and social media; identify and build relationships with journalists; conduct interviews and hold press conferences, in order to deliver your post-2015 advocacy messages to a wider audience.

  1. How good is this research?

    Assessing the quality of research can be a tricky business. This blog from our editor offers some tools and tips.