This book chapter reviews the costs and potential benefits of the hosting of the FIFA 2010 World Cup in South Africa. Incorporating interviews with the respective host city managers of the event, the author seeks to assess what the impacts of previous hosting of mega events might mean for South Africa.
He offers a number of conclusions, including:
- 2010 may have profound intangible benefits, in particular decreasing Afro-pessimism and celebrating African culture
- However, in economic terms, it may well be that 2010 will be to the disadvantage of most South Africans and exacerbate and contribute to inequality
- It is for these reasons that legacy politics will become ever more pronounced.