Maternal willingness to pay for infant and young child nutrition counseling services in Vietnam

Maternal willingness to pay for infant and young child nutrition counseling services in Vietnam

The research in this article aims to estimate maternal willingness to pay (WTP) for nutrition counseling services and to examine potential factors associated with their WTP.

Data were drawn from an impact evaluation survey of 2,511 women with a child <2 years old from four provinces in Vietnam.

Overall, 92.6% of clients reported a need for nutrition counseling services for children <2 years.

A high demand for nutrition counseling coupled with a WTP by almost all segments of society would potentially cover costs of delivery for nutrition counseling services in Vietnam.