Communicating climate change for adaptation: challenges, success and future priorities
Communicating climate change to communities in semi-arid regions remains a difficult task. This information brief helps communicators understand best practice and helps researchers understand where knowledge gaps exist.
- currently, relatively little attention is given to understanding the ways that important actors from policy, practice or the media in semi-arid regions perceive climate variability and change, and where important gaps in knowledge and information exist
- aside from the limitations of resource availability, adaptive capacity largely depends on the extent to which problems are understood, knowledge is accessible to vulnerable groups and policy makers, and adaptive responses are recognised and available. Framing climate change messages in line with these local contexts is crucial and greatly improves their effectiveness
- few attempts have been made to directly test for correlations between climate communication efforts and observed behaviour change. Yet, an understanding of this relationship can offer important guidelines for future climate communication efforts