Document Abstract
Published:
2008
Teaching effective media relations to NGOs, PLHIV and government communications officials: a manual for trainers
Training health NGOs to work effectively with the media
This manual is intended to help train non-governmental organisations (NGOs) working in HIV-related fields and People Living with HIV (PLHIV) Networks on how to work effectively with the media.
The manual consists of a five day step-by-step training agenda. The training modules are practical and aimed at getting participants to apply their newly acquired skills during the workshop. Participants are required to organise an actual media event for the last day of their training.
Topics covered include:
The manual consists of a five day step-by-step training agenda. The training modules are practical and aimed at getting participants to apply their newly acquired skills during the workshop. Participants are required to organise an actual media event for the last day of their training.
Topics covered include:
- NGO-media interaction
- How to communicate with the media
- How to use the Media Resource Center (MRC)
- How to write an effective press release
- How to organise a good media event
- How to do good media interviews
- Doing media interviews from two journalists’ perspective
