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Published: 2012

The team radio vernacular: exposure, attitudes and interpersonal communication about political processes

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This 21-page report shares findings of a study to investigate the potential impact of radio broadcasts of Search for Common Ground's The Team series on Kenyan citizens’ attitudes related to tolerance, communication, and participation in political processes. The study found that exposure to the programme appears related to pro-social attitudes about political engagement regarding people from different religious and ethnic groups. Listening to the programme is also positively related to interpersonal communication with family and friends about politics and tolerance.
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