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Document Abstract
Published: 2014

Audience reception and evaluation study for Sexual and Reproductive Health Rights (SRHR ) Communication Program in Malawi, Namibia, Zambia and Zimbabwe

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Soul City is coordinating the implementation of a program on sexual and reproductive health rights (SRHR) among youths and key populations in Southern Africa. The component focusing on key populations namely female sex workers, truck drivers, and communities in border areas began in 2012.
This study is based on 20 in-depth interviews (IDIs) among truck drivers and Wellness Centre/clinic managers, and 12 focus group discussions (FGDs) among female sex workers and members of the general public in the border areas. Each country produced a report, and the four reports were meta-analysed to produce this consolidated report. The study was carried out between May and July 2014 and focused on obtaining audience responses to a few key programme interventions: audio and video materials; sex worker pamphlets; and posters. The report notes that while the study focused on assessing reception of the material created during this campaign, many respondents mentioned other materials produced by partner organisations during earlier interventions.
The report outlines a few suggestions for improving future materials. For example, truck drivers suggested that the content should be more neutral and not depict them as being promiscuous. It was also suggested that the materials be distributed with more frequency and in a way that more drivers are able to receive the materials. Other suggestions include engaging peer educators to help explain content, designing some messages for sex workers' clients and young people, and using appropriate languages (for example, truck drivers at the border in Namibia received materials in Oshiwambo, Silozi and Khoe-khoegowab but would have preferred English or Afrikaans).
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