Advocacy tools and guidelines: promoting policy change
The paper looks at the ways to contextualise policies, or the lack of them, in order to develop the most appropriate strategies to influence policy decision-makers. It recognises the frequent need to incorporate advocacy into projects in order to tackle the root causes of problems faced by communities.
The manual is divided in ten chapters:
- chapters 1-3 focus on key concepts, the benefits of advocacy, and preliminary steps
- chapters 4-7 describe four essential steps for planning an advocacy initiative, analysing policies and developing an advocacy strategy
- chapters 8-10 describe key steps and skills for implementing advocacy initiatives, developing messages, working with others and employing advocacy tactics