• Tourism

Tourism

This report focuses on the tourism industry in Brazil. Using the case study of Porto de Galinhas, a small village in Brazil’s Northeast, the authors analyse sustainability issues in the tourism industry and map the value chain of tourism of Brazil.

The paper notes that Porto de Galinhas has experienced a boom in tourism over the past five years, and the village is struggling to harness the benefits of this growth without losing its socio-cultural identity or compromising the local environment. Many local entrepreneurs and workers acknowledge that tourism is key to the development of the region, and they want to ensure the sustainability of the industry, both in terms of retaining as much value as possible in the region and guaranteeing the native population’s future prosperity and wellbeing.

The paper asserts that the case of Porto de Galinhas is in many ways illustrative of the challenges faced by small and mid-size communities in Brazil as an effect of the rapid growth of tourism.On the basis of this case study, the authors make certain recommendations on how companies, local entrepreneurs, governments and tourists can act to ensure that tourism contributes to the sustainable development of local communities. They are:

To the local governments:

• complete the construction of the sewage and water supply system
• create a mechanism to strengthen the coordination between various stakeholders
• provide cheaper and more adequate public transport system
• take Safety measures for the local population and tourists

To local, national and multinational companies in Porto de Galinhas’ tourism value chain:

• establish efficient and reliable information and hotel classification
• invest in human capital through educational and retraining programmes, language courses or investments in the regular school system
• promote local sourcing and hire local people
• acknowledge that they are co-responsible for local development and comply with internationally agreed upon standards of corporate social responsibility (CSR)

Recommendation for the local government and companies in the sector:

• address the problems that the local people face because of the burgeoning tourism

(Adapted from the authors’ text)

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