Market development approaches

This key issues guide is a tool for donors, governments and implementers to learn about MDAs for reproductive health and begin thinking of options and issues to encourage, design, implement, manage and evaluate MDAs.

Market development approaches (MDAs) to reproductive health are initiatives that work towards enhanced financial sustainability, improved access and expanded choice. The term “market development approach” encompasses a very broad set of approaches to health care delivery, but by definition involves the commercial sector.

To date, most of the analysis of MDAs has focused on those that receive donor support, although initiatives by the commercial sector on their own are perhaps the purest market development approach.

Background and overview

A basic summary for those who have a short time to “get smart” about MDAs, plus 5 key readings. More... 

Tools for design, implementation and evaluation

Practical tools for donors, governments and implementers to assess markets for programme design, implementation and evaluation. More...

Examples of MDAs

Examples to demonstrate how different elements or 'building blocks' of market approaches can be used in innovative ways. More...

Country case studies

Five case studies from India, Pakistan, Morocco, Uganda and the Philippines highlight MDA strategies and results. More...