Background and overview
This section of the guide provides a background on market development approaches (MDAs) for those who may be less familiar with the concept or want a broad overview. Donors and governments may find this section particularly useful to obtain some necessary background quickly.
Why are MDAs becoming such an area of interest?
There are a number of factors that are changing the current environment and increasing interest in MDAs. The decrease in funding from USAID and other donors in many countries is creating a funding gap while demand for reproductive health services continues to grow. More...
What is the role of the commercial sector in reproductive health?
In even the poorest countries, the commercial sector makes products and services available to consumers around the world. The “commercial” sector refers to for-profit entities, while “private” sector may also include any non-government organisation, such as non-profit organisations. More...
What is social marketing?
Social marketing programmes comprise the largest and most diverse collection of MDAs. Since the late 1960s, social marketing has been used to expand access to reproductive health supplies and, later, services. More...
