Recommended readings
Case studies - recommended readings
- Deep dive: an exploration for innovation
- ( C. Shepherd / Futures Group , 2005)
- This case study provides an overview of the work of the Key Social Marketing (KSM) organisation in Pakistan. Since 1997 the organisation has aimed at raising awareness about, and the use of, three hor...
- Social franchising as a strategy for expanding access to reproductive health services
- ( R. Ahmed; J. McBride / The Commercial Market Strategies project , 2001)
- This report from the Commercial Market Strategies (CMS) project examines the use of social franchising as a mechanism for increasing access to affordable family planning services in developing countri...
- The potential market for expanded private-sector family planning in the Philippines
- ( W. Winfrey; S. Scribner; F. Armand; C. Carlson; L. Dougerty / The Commercial Market Strategies project , 2003)
- This report, part of the Country Research Series from the Commercial Market Strategies (CAM) project at USAID, provides information on the growing numbers of those using family planning products and s...
- Support to contraceptive social marketing in the Philippines, performance and prospects - final report
- ( P. Connell; C. Cisex; J. Robertson / Private Sector Partnerships-One , 2005)
- This report from the USAID project Private Sector Partnership for Better Health (PSP-One) gives an assessment of a USAID-funded social marketing intervention in the Philippines. As part of this projec...
- Uganda: Partnering with the private sector to meet Uganda’s health care needs
- ( Commercial Marketing Strategies , 2003)
- This report from the USAID project Commercial Marketing Strategies (CMS) provides an overview of the organisation’s social marketing of reproductive health products in Uganda. This work has focused on...
- When donor support ends: the fate of social marketing products and the markets they help create
- ( S. Agha; M. Do; F. Armand / Private Sector Partnerships-One , 2005)
- This report is part of the Global Research Report series published by USAID’s Private Sector Partnership for Better Health (PSP-One). It assesses the performance of social marketing interventions in p...
- Improving hormonal contraceptive supply: the potential contribution of manufacturers of generic and biosimilar drugs
- ( F. Armand / Private Sector Partnerships-One , 2006)
- This technical paper from the Private Sector Partnership for Better Health (PSP-One) project of USAID examines the factors determining the supply of hormonal contraceptive products in developing count...
