Uganda
The Uganda case study discusses the pros and cons of publicly funded competition amongst rival social marketing brands. The study provides a view of market segmentation via revealed results rather than market segmentation studies.
See also:
Subscribe
Regular email updates. What’s new on the subjects you are interested in.
Contribute
Share your publications. Advertise your jobs and events
Newsfeed
Add Eldis content to your website, intranet or desktop.
