Recommended readings

Market development approaches scoping report

( E. Gardiner; D. Schwanenflugel; C. Grace / HLSP Institute, UK , 2006)

This paper, produced for the Reproductive Health Supplies Coalition, explores how market development approaches (MDAs) for reproductive health commodities, can contribute to financial sustainability, ...

Assessment manual: a handbook for conducting private sector country assessments

( The Commercial Market Strategies project , 2001)

This handbook from the Commercial Market Strategies (CMS) project at the USAID Center for Population, Health and Nutrition is a guide for conducting technical assessments to determine the potential fo...

Targeting services towards the poor: a review of targeting mechanisms and their effectiveness

( K. Hanson; E. Worrall; V. Wiseman / Health Systems Resource Guide , 2006)

This chapter analyses the alternative approaches to targeting the poor that have been used in healthcare delivery and draws together evidence from a range of countries about their effectiveness. The a...

Family planning market segmentation in Jordan

( S. Sharma; I. Almasarweh / Policy Project, Futures Group, Washington , 2004)

This report from the POLICY project at USAID uses a market segmentation approach to analyse the provision of family planning services in Jordan. Market segment analysis is used to identify which parts...

Segmentation and a total market approach

( S. Chapman; M. Collumbien; A. Karlyn / Population Services International , 2006)

This paper from Population Services International (PSI) outlines a method for segmenting populations as part of a Total Market approach to designing, managing and evaluating reproductive and sexual he...

The access frontier as an approach and tool in making markets work for the poor

( D. Porteous / Department for International Development, UK , 2005)

This paper from DFID sets out the "access frontier" approach to understanding how markets work, how they change over time and, in particular, how they work to increase access by poor people. The theor...

Willingness to pay surveys for setting prices for reproductive health products and services

( K. Fleischman Foriet; J. Foreit / Population Council, USA , 2004)

This user’s manual from the Population Council provides information to managers of reproductive health programmes on how to conduct willingness to pay (WTP) surveys. Programme managers can use these ...

Project MAP: measuring access and performance: lessons learned and recommendations

( Population Services International , 2005)

Recommended reading

This report from Population Services International (PSI) outlines a pilot project that developed a system for measuring equity of access to reproductive healthcare products. Project MAP (Measuring Acc...

Project TraC: tracking results continuously

( Population Services International , 2003)

Recommended reading

This paper from Population Services International (PSI) outlines Project TraC, a four year project aimed at expanding the use of tracking surveys in the social marketing of reproductive healthcare ser...

The dashboard: a tool for social marketing decision making

( D. Patel; S. Chapman / Population Services International , 2005)

Recommended reading

This paper, from Population Services International (PSI), describes the ‘Dashboard’ concept. In the Dashboard tool, evidence gathered through population and service delivery based studies is presented...

State of the private health sector wall chart

( Private Sector Partnerships-One , 2005)

This wall chart from the Private Sector Partnerships - One project of the US Agency for International Development (USAID) provides detailed information on the extent of private sector involvement in h...