Targeting

With an overview of the market, designers and implementers can consider which parts of the population to target. Kara Hanson et al, in Targeting services towards the poor provides some very helpful background to conceptualising the need for and role of targeting in health programmes aiming to reach the poor.

The chapter explains why targeting is important for reaching the poor, provides examples of what methods can be used to target different populations and reviews the evidence of six different approaches to targeting.