Achieving and assessing behaviour change
Selling safe sex to young people - does youth-targeted social marketing work?
Selling safe sex to young people - does youth- targeted social marketing work?
Authors:
Lori Asford; Sohail Agha; Population Services International
Publisher:
id21 Development Research Reporting Service, 2001
Young people in sub-Saharan Africa often lack accurate information about sexuality and reproductive health. Social attitudes towards sex make it difficult for them to protect themselves against pregnancy and HIV. How can health promotion programmes increase young people’s self-confidence in their ability to obtain and use contraceptives? Can youth- oriented social marketing improve their knowledge and attitudes towards contraception?
