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Communication

Maps for advocacy: an introduction to geographical mapping techniques

Using mapping for effective advocacy work

Authors: S. O’Connor
Publisher: Tactical Technology Collective, 2008

Advocacy organisations worldwide face great challenges. One of these is how best to communicate and disseminate information to communities, staff, funders, governments and other organisations in a world saturated with information, media and advertising. Using maps is one strategy to overcome these challenges. Mapping provides a powerful, clear, and intuitive medium for communicating and sharing information, statistics and data. This guide offers an introduction to how to use maps for advocacy.

It reviews different tools and mapping techniques, explores certain types of data and their sources, offers an overview of different scenarios where mapping has been used for advocacy, and finally explains some useful terminology related to mapping.

A note on downloading this document: this guide is made up of three large PDF files compressed into a WinZip file. It is quicker to save this file to your computer or USB flash drive/memory stic before attempting to open the documents it contains rather than trying to open it from the website.