Making community investment work

This report is designed to provide practical information to enable companies to develop their corporate investment (CCI) programmes. The report examines:

• why companies are investing so heavily in the community
• trends in how companies are managing CCI
• best practice from companies leading CCI

The authors argue that there has been a significant increase in CCI over the last few years, which can be attributed to both increasing public pressure and business benefits resulting.

The report provides evidence for the increase in public pressure on business to adopt responsible practices. It then discusses different forms of CCI management, arguing that where traditional management models are applied to CCI, including monitoring of programmes for example, they are far more successful. They go on to examine planning and management processes in some detail.