Using mobile phones in fundraising campaigns

Using mobile phones in fundraising campaigns

Using mobile phones in fundraising campaigns

Mobile fundraising is emerging as a new tool for organisations to identify potential donors to raise money. Mobile phones are being used across the world to raise money for social causes such as disaster, relief, poverty, cancer research, rescuing abandoned animals and supporting other human needs.

This manual examines the effectiveness of nonprofits and NGOs using mobile phones to build their constituent lists, influence political causes, case studies and raise money.

Areas covered include: 

  • An overview and examples of mobile phones use in fundraising campaigns 
  • Mobile fundraising for humanitarian relief 
  • A look at partnerships between charities and commercial Entities 
  • How to harness media and entertainment content 
  • What is the interplay between donors and activists 
  • Searching for return on investment in mobile fundraising 
  • Some lessons learnt