“Shamba Shape Up” ICT and AG Profile. USAID Fostering Agriculture Competitiveness Employment Information Communication Technologies (FACET).

“Shamba Shape Up” ICT and AG Profile. USAID Fostering Agriculture Competitiveness Employment Information Communication Technologies (FACET).

Shamba Shape Up is a farm makeover reality show that was first developed in Kenya. During each episode the presenter and agricultural experts visit a family farm to demonstrate practical solutions to help them improve their production practices. In addition to promoting improved agricultural practices, the show also weaves financial literacy messaging into each episode. During the first season, viewers got to know 13 families, learn along with them, and then see the results of the changes they made. The show has also taken efforts to identify and interact with its viewers. During each episode, viewers are invited to send an SMS to a short code number with their name and address to request a free leaflet about the practices covered during the episode or to ask questions. Shamba Shape Up uses a custom-built database to manage these SMSs and has an administrator who can respond to questions directly or tag them for someone else to respond to.

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