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Searching with a thematic focus on Health promotion, Health systems, Health
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Using global media to reach youth: the 2002 MTV Staying Alive campaign
YouthNet, Family Health International, 2006This paper, published by YouthNet, examines the effects of a 2002 media campaign aiming to increase awareness of HIV and AIDS, encourage prevention behaviour, reduce HIV-related stigma and discrimination, and to empower young people to take action. The campaign was conducted using the international television network MTV.DocumentWhy invest in communications for immunisation?: evidence and lessons learned
Center for Communication Programs, John Hopkins Bloomberg School of Public Health, 2005This report makes a case for revitalizing investments in communication for immunization. It considers communication in a broad sense, including advocacy, social and community mobilization, and information, education, and communication (IEC) activities. Without well-planned, adequately funded strategic communication, immunization programs fall short of meeting and sustaining coverage goals.DocumentTime for action on TB communication
Panos Institute, London, 2005This briefing, published by Panos, argues that communication needs to be placed centrally on the tuberculosis (TB) agenda. It notes that, whilst many logistical and medical components of the global response to TB are relatively robust, the communication part is lacking.DocumentDeep dive: an exploration for innovation
Futures Group, 2005This case study provides an overview of the work of the Key Social Marketing (KSM) organisation in Pakistan. Since 1997 the organisation has aimed at raising awareness about, and the use of, three hormonal contraceptives among lower income population groups.DocumentBehavior Change Communication (BCC) handbooks on sexual health promotion and HIV prevention
Family Health International, 2004This series of nine handbooks from the AIDSCAP (AIDS Control and Prevention) project at Family Health International (FHI) introduces the concepts of Behavior Change Communication (BCC) and shows how they can be effectively used in HIV prevention and sexual health promotion.DocumentAn evaluation of post-campaign knowledge and practices of exclusive breastfeeding in Uganda
Centre for Health and Population Research, Bangladesh, 2004Published by ICDDR,B: Centre for Health and Population Research, this research article assesses the influence of exposure to behaviour change communication (BCC) messages via the mass media on exclusive breastfeeding in Uganda.DocumentEffect of a participatory intervention with women’s groups on birth outcomes in Nepal: cluster-randomised controlled trial
The Lancet, 2004This article, published in The Lancet, reports on the effects of a community-based participatory intervention to reduce neonatal (newborn) mortality in rural Makwanpur district, Nepal. The intervention was conducted among random clusters or groups of local women. In each cluster, a local female facilitator convened nine group meetings each month.DocumentCulturally appropriate information, education and communication strategies for improving adolescent reproductive health in Cusco, Peru
Population Council, USA, 2004This report from the Population Council documents a study by Comunicación Andina in rural Peru. Researchers surveyed adolescents living within the broadcast range of an educational radio series on their knowledge and attitudes relating to sexual and reproductive health. At the same time, they identified and trained adolescents as peer promoters for the radio series in local schools.Pages
